#NIELSEN PRIME LINGO SOFTWARE#

(Computer, scientific & legal) Scientific and technological services and research and design relating thereto: industrial analysis and research services design and development of computer hardware and software legal services. The Scarborough Local Market dataset lets you select data from any Scarborough local market survey you license.The trademark application has been registered with the Office.

#NIELSEN PRIME LINGO TV#

It includes local TV and radio data (see below for more information). When you select a market from the Scarborough Local Market dataset, you get the latest PRIME Lingo® release of the survey for the market. You can use both top-tier and mid-tier markets in Rhiza presentations (depending on which markets you license), making for a more robust story about a geographic area that might encompass both a top-tier and a mid-tier market. The Scarborough Local Market dataset contains local TV and radio data. The local TV data is diary-based, which means it has individual timeparts, but no pre-calculated dayparts. The local radio data is pre-aggregated to defined dayparts.

#NIELSEN PRIME LINGO HOW TO#

You can find the local TV and radio attributes on the Dataset-based tab when defining a target series:įor an example of how to use the local TV data, see Example: Create A TV daypart for a station, then see what cars those viewers drive. Scarborough's Local Market Studies help local media sales and research professionals analyze opportunities in their markets.

Using Scarborough information, sales people can become valued marketing consultants to their clients. Marketers can foster local co-branding and sponsorship opportunities, increase market penetration, analyze local media opportunities, and keep their finger on the pulse of local competition. Nielsen Scarborough Research measures consumers where they live. Local market research studies cover adults ages 18+ in both the top- and mid-tier DMAs across the United States. Surveys are conducted directly in these markets - talking with consumers in their communities to deliver insights about their lives. It is important to remember that the survey methodology and the questions differ depending on the market. # Frequently Asked questions # What's the sample size and method of data collection? For more information, consult your Scarborough sales or training representative.

Nielsen Scarborough surveys more than 200,000 adults across the country to capture local consumer trends and behaviors. This robust sample size enables you to take a deep dive into the information and uncover new strategic possibilities. Our methodologies vary by local market and are highly regarded in the market research industry. # What guidelines would you recommend for adequate sample size when creating a presentation? Scarborough measurement modes may include phone interviews, survey booklets, television diaries and/or internet surveys.įor more detailed information on the data collection methodology overall and in each market, contact your Scarborough sales or training representative. Nielsen Scarborough advises that any results with fewer than 35 respondents are too small for reliability. Results with 36 - 70 respondents are considered relatively unstable. Results with 70 or more respondents are considered reliable.

#NIELSEN PRIME LINGO SERIES#

# What do measurements like Target Persons and Target Household mean? To quickly find the size of a sample for a target series in Rhiza, use a table visualization with a Net Total row, and look at the Respondent column. When you look at the data in your presentation, particularly in a table visualization, you'll see columns for Target Persons and Target Households, as well as calculated values for those Target Persons and Target Household numbers. Scarborough's questionnaire is designed to ask questions among either adults or households based on the characteristic of the question. For questions denoted by (HHLD), the Target Household measurement should be used. # Which local markets does Scarborough measure? Otherwise, use the Target Persons measurement. Nielsen Scarborough currently measures more than 150 local markets and will expand measurement to all 210 DMAs in 2018.

Nielsen prime lingo